Are you looking for an SEO tool to promote your new business? Or you want to be more strategic with your content marketing and SEO efforts, then KWFinder might be a great start for you! Today, we will be reviewing KWFinder, a keyword research tool. You will learn about what KWFinder is, both its strengths and cons and lastly, how can it help you grow your business. Let’s go!
What Is KWFinder?
KWFinder is a keyword research tool created by Mangools, a group of young and talented entrepreneurs that are based in Bratislava and Prievidza. It is a useful tool for people who are looking for long-tailed keywords or doing competitor analysis. To level up the game, Mangools team has been continuously enhancing KWFinder with SERPChecker (Google SERP competitor analysis), SERPWatcher (rank checker), and LinkMiner (backlink analysis). All apps are bundled together, and can’t be subscribed alone. However, these tools can give users more keyword research options. You will be able to do both “traditional keyword research” and “competitor keyword research” with KWFinder.
For those who are new to the concept of keyword research, “traditional keyword research” is an old-school approach to finding low-competition and high search volume keywords. In general, people use the seed keywords to find out what your target audience is searching for. And integrate those keywords into your content strategy to rank higher on SERPs.
And “competitor keyword research” is basically, to find out what your competitors are doing with their keywords. In this way, you can also use those keywords in your strategy. Now we have some background information about KWFinder, read on to learn the key features of KWFinder.
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What Can KWFinder Offer?
Before you dive into this complex world of SEO, there is one vital step that you must take. That is to get a full website analysis report. Because if you have never checked your website SEO status before, it is necessary to know your website’s current SEO status then you will know how to improve your website. There are many free SEO checkers you can choose from, for example, Wiredelta offers a free SEO analysis report.
Once you know the weaknesses of your website, you can start developing your SEO strategy with the help of analytical tools. Indeed, there are already so many SEO analytical tools like Ahrefs, Moz, or Spyfu, so why KWFinder? Here are the reasons:
A Suite of SEO Tools
KWFinder subscription comes with a set of SEO tools, including:
- SERP Checker: Search Engine Result Page analysis
- SERP Watcher: Search Engine Result Page rank tracking
- LinkMiner: Backlinks analysis
- SiteProfiler: SEO metrics and insights
These tools will allow you to go beyond keyword research. You can check the keyword or website ranking on SERPs, or review and research the backlinks profile, and set benchmarks for your site based on the provided metrics. Although many advanced SEO tools might also have those features, they are usually hidden in a menu bar with other features. And a menu bar packing with functions and features might be too complex for non-SEO experts. But Mangools keeps these tools simple inside out. Every tool has its own search page, so you will know exactly where to find those statistics and what those numbers indicate.
Very Beginner-Friendly and Intuitive
The reason why KWFinder is a great choice for beginner users, it’s because of its simplicity. Firstly, its interface design is very simple and straightforward. You can easily navigate and find your next step. To start searching keywords, it only takes three steps:
- Enter your keyword
- Choose the location and language
- Click “Find Keywords”
And you will get your result right away!
The result page is also quite clear and direct. On the left-hand side of the page is a list of suggested keywords based on your search. The right-hand side of the page presents an overview of the keyword with vivid graphs and charts. So if you have never used any SEO tool before, KWFinder’s symbols, charts, and colors are very easy to follow and understand. It only presents you with the SEO fundamental information, so you won’t be overwhelmed by numbers and graphs. Since KWFinder shows mostly keyword-focused information, it is easier for beginners to work with.
What’s worth mentioning is that KWFinder can be used to find effective long-tailed keywords. To make your content more SEO-friendly, you must also include long-tailed keywords. Here is how you can find long-tailed keywords quickly with KWFinder:
- Search the keyword and get to the result page
- Filter out the too competitive or irrelevant keywords based on your requirement
Source: AuthorityHacker
- Pick your top 5 or 10 keywords and use SERPChecker to do Google SERP analysis
Voilà! You can immediately know what are the most asked questions and most searched keywords. Then you can begin to create content or optimize your web pages accordingly!
Fast and Encompassing Keyword Research
Since KWFinder has integrated with other complementary tools, it is capable of providing more analysis. Therefore, users can identify an effective long-tail keyword quickly, and conduct competitor keyword research to have a glimpse at the competitors’ keyword strategy.
KWFinder’s keyword result is mainly composed of several key metrics:
- Keyword Difficulty (KD)
- PPC (Pay Per Click)
- CPC (Cost Per Click)
- Monthly Search Volume
- SERP Overview
Once you understand those key metrics and memorize those abbreviations, you can almost navigate freely on KWFinder.
KWFinder’s keyword result is mainly composed of several key metrics:
- Keyword Difficulty (KD)
- PPC (Pay Per Click)
- CPC (Cost Per Click)
- Monthly Search Volume
- SERP Overview
You may be wondering, are those metrics enough? The answer is yes, those metrics can definitely provide you with the information you need for keyword research. For someone that is just starting out with SEO, you will have to evaluate your keywords from three main angles,
- Search volume: A good keyword usually has a certain amount of search volume. High search volume helps you reach more audiences, so it is important for SEO tools to provide information about search volume.
- Relevance: A high search volume keywords are the first step to a successful SEO strategy. You also have to ensure your keywords are relevant to your niche. Choosing something high volume but irrelevant to your niche will not help you gain more traffic; it might even harm your SEO.
- Competition: Some keywords are very competitive, which means they might have been used frequently by your competitors. High competitive keywords indicate that their keyword difficulty will be high as well.
If you want to level up the efforts, KWFinder also provides PPC and CPC for you to start ad monetization. But if you just want to optimize your current landing pages, KWFinder gets all the metrics that you need for the task.
Moreover, if you want to do competitor analysis, it is also achievable with KWFinder. You will get what are the competitors that are ranking high on SERPs on KWFinder’s SERP Overview. And then, you will have an initial competitor list. To have more insights, just search with SiteProfiler, then you will get a website analysis report on your competitor. As a result, you can identify your direct and indirect competitors, as well as the keywords that your competitors are using.
To be honest, those metrics are more than enough for SEO beginners to start with. For people who haven’t optimized their website yet, KWFinder’s insights are enough for you to plan your initial keyword optimization.
On the other hand, if you are a professional SEO specialist and want more in-depth analysis, then KWFinder might be rather limited in this department. For higher levels of SEO reporting and optimization, it is better to use SEO tools like Moz Pro, SpyFu, SEMrush, or Ahrefs. Even though it might sound like a disadvantage, it really depends on your needs. For SEO newbies, KWFinder is recommended for its beginner-friendly and intuitive design and interface.
Accurate Search Result
One of the reasons why so many people choose keyword search tools like Moz, Ahrefs is because of its accuracy. Undoubtedly, those big keyword search tools are very good at figuring out search engines’ algorithms. But it doesn’t mean smaller tools are less accurate!
The founder of KWFinder, Peter, has spent a lot of time perfecting the keyword difficulty formula. They first calculate every website’s Link Profile Strength (LPS) and combine the factors that would correlate with the organic search results using Moz and Majestic selected metrics. If you are interested in how KWFinder works, they write a blog post about it.
Source: Website Income
If you are still not sure about KWFinder’s accuracy, there is a case study that proves the overall correlation was 43% with keywords that have more than 1000+ monthly searches having a correlation of 41%. So regarding the result accuracy, KWFinder’s report is trustworthy.
Instant Customer Support
If you have purchased any service online before, you will understand that the feeling of helplessness is the worst customer experience. When we encounter problems, we want our problems to be answered immediately. Yet, many services still take time to solve their customers’ problems.
And another great thing about KWFinder is that they offer live chat support. This means you can message the support team anytime, and receive a reply as soon as possible!
This is not the most important factor when it comes to choosing an SEO tool. But it is a nice and secure feeling to know that the developing team does care about your experience!
Affordable Pricing
Another main reason why KWFinder is perfect for beginners is because of its approachable pricing. It is very affordable for small businesses or even individuals!
Furthermore, Mangools offers three different plans for different users. For beginners or startups, Mangools Premium plan should be more than enough. For agencies, Mangools also offers a very competitive and economical agency plan. However, we will suggest heavy users like agencies look into whether KWFinder can cater to their needs. KWFinder could be a good help for some agencies. But for some link-building agencies that require more in-depth analysis on links, it is wiser to compare and give a tool a try before you start subscribing.
The good news is, Mangools offers a 10-day free trial! During this trial period, you will receive 5 lookups per day, 25 related, and 10 competitor keywords per lookup. And all you need to do is to create an account, no credit needed.
The pricing of KWFinder is quite beginner and individual-friendly, especially if you compare KWFinder with Ahrefs, Moz, SEMRush. You will find out that they are all more expensive than KWFinder. Therefore, it will still be a good deal for those who are just starting or small businesses to use KWFinder as their first step into SEO.
Conclusion
KWFinder is undoubtedly a good SEO tool that packs various features. It is beautiful, beginner-friendly, and at an affordable price. Despite it still has limitations if you compare it with advanced SEO tools, but at the end of the day, what really matters is which is the easier and most useful tool for you. You could purchase a comprehensive analytical tool, but end up not using 50% of the functions. While you go over countless reviews try to find out the best tool for you or your company, make sure the tool is applicable to your organization. Most importantly, what you are choosing is something that you know how to use, and can actually help you.
To sum up, many essential SEO efforts can already be done with the information given by KWFinder. So it is highly recommended to whoever just launched their website, or starting to incorporate inbound marketing into their current marketing strategy. KWFinder will be a great tool to start with and master!
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