Do you sometimes wonder how other blogger’s content seems more impactful than yours? Or how each time they come up with a different post that is more engaging?
If yes, then you might not be aware of various types of blog posts that every successful blog uses. I’ve seen almost all types of blogs consider using posts that are not similar to each other. it’s always their priority to present content that is unique and compelling.
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In this article, I’ll share 20 types of blog posts that will certainly boost your engagement and make your readers crave for more.
20 Best types of Blog Posts Idea
1. Tutorials and How-to Guides
If you are skilled and can teach others than Tutorials and How-to guides are probably for you. It is the simplest blog type, in which a blogger teaches some sort of skills he already has or directs his audience on how to use the products and services he is already familiar with.
The best thing about tutorials is that the information is delivered in steps to make it simple for the audience to understand.
Always keep looking for new information in your niche, you’ll find hundreds of new ideas on which you can make tutorials or guides.
2. Latest Industry News
Just like me, if you start your morning with a cup of coffee in one hand and news on the other, you must be knowing how news helps us by giving all the latest information about the industry we are in.
Why not include news posts in your blog to help others?
Undoubtedly, news attracts more audience, arousing a desire in them to learn what new is going on in their respective industry that they are not aware of.
You can also link your post to the news article if you want. Moreover, expressing your thoughts or criticism, etc at the end will add up more spice to it.
3. Current Events
Writing about current events is quite helpful. This can be anything from the latest movie launch to any political issue.
Everybody likes reading such content as it is for everyone, unlike the industry news which usually attracts an audience of common industry background.
People always look for the content that talks about the current events in an evocative way and present strong opinions on the matters.
You can present your products and services in connection with current happenings to increase your blog’s engagement.
4. Infographics
It is a true fact that the content that contains infographics is more interactive. Whether you are comparing things in your post or writing about a single product or service, you can add infographics to capture more attention of your audience.
Infographics will let you convey more information in less time and spread your message faster. Adding images of charts or graphs will make it easier for the readers to understand information better.
In fact, it has a significant effect on the reader’s mind, which says visuals take less time and energy to process (at a rate of almost 60,000 times faster) than written content.
5. Case Studies
People love hearing the success story of others because it inspires and motivates them to move towards their goals.
Then why not use case studies of your successful customers in your blog?
Create a list of your happy customers, contact them via email or phone, talk to them and select those who have been greatly benefited by your products or services.
Share their case studies and you will see tons of new readers will start attracting towards your blog.
6. Interviews
Holding interviews with people from your area of interest is an effective way to grab the attention of the readers.
Remember! Your content should be valuable and interesting to your audience. In your interviews, discuss topics that cover the latest and upcoming trends in your industry.
You need to first examine what information your readers are looking for and then deliver content that covers similar topics.
It could be anything from ‘’how to build specific skills” to “their insights into the topic”
7. Advice from the Experts
Labelling messages from the experts in your post is another powerful technique to persuade readers.
Any advice from experts can be highly influential to your readers because experts already have a good reputation in their respective fields. They would be a more incredible source to your audience.
Now the question is, how to contact them? Will they get time from their busy schedule to answer all your questions?
My suggestion is, create a single question for all and send them via email, or any other social network site. They will probably give you an answer.
8. Reviews
Reviews are something everybody looks for before purchasing the products or services. Write a compelling review about something you like or you’re currently using or already have used.
But, before sharing your review, make sure you don’t miss any important information that is useful to your audience.
Write the pros and cons of the product, be honest and give the right recommendation to your audience.
You can drive a lot of traffic by giving reviews.
9. Video Blogs
The trend of video blogging is rapidly rising. People nowadays prefer watching videos over written content because it is easy to understand things through the videos, which also saves the time of the readers.
So, apart from investing time in writing posts and adding images, take out a camera and start recording a video.
Start exercising your presentation skills because a good presentation in the video is always pleasing to the viewers.
Many top bloggers use videos on their blogs to increase their engagement. For example,
Coding Horror, a blog that talks about computers and technology, also uses videos in the posts.
You can earn money by creating videos on Youtube. It’s a free platform that has billions of users.
10. Podcasts
Some people don’t like facing a camera, so here’s a special gift for them, Podcast.
A podcast is a type of delivering information used by great bloggers such as Neil Patel. He records number podcasts for his audience to teach lessons and give solutions.
You can share your thoughts by simply recording MP3s. Audio presence is as important as video presence. So, make sure you use influencing words and start your recording with captivating intro.
You can start creating podcasts on iTunes, Stitcher Radio, Spotify, etc and add them to your blog posts.
11. Problem and Solutions
Internet these days has become a major tool for the people where they try to find solutions to their problems. Whether it is about getting solutions on health or technology, the Internet has become their Guru (teacher) that helps them anywhere at any time.
Let’s say you have a blog that talks about digital marketing. Consider writing posts on the best marketing strategies to increase your sales leads.
So, adding posts that speak about problems and give solutions is the best way to draw more traffic. They would certainly open and read your post if it is about the difficulties they are facing.
12. Inspirational Stories
It is said that Inspiration comes from everywhere. But, unfortunately, some people find it hard to get inspiration from their surroundings, so they search for the stories on the internet that inspires them.
You might have seen that the trend of motivational speaking is increasing. People are investing in videos or seminars to seek inspiration.
Then why not write content that can inspire your readers for free?
You can share your own stories from life that can give a ray of hope to your audience and inspire them to fulfil their dreams.
13. Funny Posts
Serious content can be written humorously. And you know what, it sells more. You need to know that readers are tired of reading dull content and they want something fresh and entertaining.
Humor is something that catches everyone’s eye.
So, giving a dose of joy once or twice a week can be fulfilling to your readers and they will stay connected to your blog.
Add funny quotes and hilarious statements that can bring a smile on their face.
14. Surveys and Polls
Surveys and Polls are beneficial for you. It is a form consists of single or multiple questions that ask users to give their answers. It can be about your products or services that will further help you to figure out what your audience thinks of your company.
You can use various software to create and embed a form on your page.
By collecting honest feedback from your customers, you can improve the services that your customers are not satisfied with.
15. Frequently Asked Questions (FAQs)
Frequently asked questions on your blog is valuable information that your customers will ask about while checking out your products or services.
With FAQs, you can improve your customer’s experience. You can provide quick information that will help them to make a better purchase decision.
You can do two things, either you can write a short answer to their questions or you write a long blog that explains in depth.
By writing more answers, you will have enough content that will also benefit your website and boost its SEO.
16. Time-Saving Posts (how to)
Time is precious, right? No one likes to waste time on less important things. However, for many people, managing time is a tough challenge.
Writing posts on time-management can be helpful for your readers who are struggling with it. They will certainly like reading such content to learn tips that can bring order in their life.
Inspire them with strong quotations that make them think twice before following the things that are not in their priority list.
You can teach them how to set priorities and plan their days to achieve goals effectively.
17. Beginner’s Guides
The internet is crowded with a large number of beginner’s guides. It is one of the most popular blog post types that drive high traffic.
Beginners in any field or industry are always ready to learn things that can help them in their careers. Teaching them skills will help you to increase your engagements and they will remember your blog for long.
You need to come up with clear and effectual content that explains things in a simple and concise form as it is only for beginners.
Moreover, writing beginner’s guides will cover all the main keywords that will enhance SEO and improve your website’s rank.
18. Myth vs. Fact
Myths vs. Facts posts is worth sharing. Have you ever caught people in the comment box or discussions sharing their false beliefs? And have you ever felt that it’s your responsibility to correct them?
If yes, writing myth vs. fact posts is the perfect way to show them what the truth is. They will be really interested in reading something that can challenge their misconceptions.
So, jot down the myths, correct them and share what actually exists, with facts.
If you like creating graphics, it’s a chance to make your audience familiar with the extra art skills you have.
19. Monthly Updates and Stats
Are you working on new projects? Talk about them! Start sharing your every month’s recap. What new you did this month, what are the recent additions to your products or your company.
You can update your audience about the revenue you generate after selling new products. Adding stats and figures in your post will make it more credible and readers will show more interest in your business.
Announce everything whether it’s new collaborations, new features you have introduced in your products or a hike in your sales.
20. Guest Bloggers
So, you build a good reputation for your website on the internet? Do you think there are people who will be willing to publish their content on your website?
If yes, why not give them a chance. But, remember their content must be strong and valuable because it will impact your SEO.
So, reach out to other bloggers and ask if they can write to you.
The best thing about guest blogging is that it will bring great exposure to your website and expand your network.
About Author
Hi, I’m Rishab, a digital marketing expert and an avid blogger. I started Websofttutorials in 2013, intending to help others with my free guides and tutorials. Having over 6 years of experience, I love experimenting with new software and technology to create something innovative for my audience.
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