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WordPress SEO is done by an SEO plugin and now Yoast SEO plugin is the most famous SEO plugin for WordPress, Here you can Set Focus Keyword in Yoast SEO and It will Start performing On-Page SEO Actions.
Now Yoast SEO WordPress plugin is activated on 1million+ WordPress sites and they are using Yoast focus keyword/Keyphrase for On Page SEO, but the right use of Yoast focus keyword can help a site to get a higher rank on search engine result pages(SERPs).
This Post will help you in:
Before Start using of Yoast Focus Keyword first, we will take a short look on SEO.
SEO(Wiki) is a kind of optimization where we write our Posts and Article for users search query. But SEO does not only depend on our content it also depends on outside of our blog by using this comparison we can say SEO has 2 types and they are:
On-Page SEO performs on WordPress Blog Posts or pages, While you create a new page you decide for which keywords you want to optimize your Blog post then use these keywords inside a post.
These keywords help Bots to understand your Blog Post and Rank them on SERP.
Actions of On-Page SEO
Here, Yoast SEO Will helps you to perform On-Page SEO.
When you set Focus Keywords in Yoast SEO Plugin it will suggest you right possible optimization for keywords and another analysis result for better On-Page SEO.
When you optimize your website outside of your Blog, It is called Off-Page optimization. Off-PAge Optimization mean build links at other websites. So when bot crawls another website that has your link your post start getting higher rank in SERP.
Actions of OFF-Page SEO
Yoast is an On-Page SEO tool that suggests right possible optimization and after setting our focus keywords it also suggests us possible optimization around your keywords.
So when you set your focus keywords inside Yoast SEO it will start giving your suggestion for your Title, SLug, /images and Link. By doing this possible optimization you can do better on page SEO.
Here I am going to showing you how you can set Yoast SEO focus keyword and how to write an SEO optimized post for better WordPress SEO.
Before start optimizing your content for Focus keyword, you’ve to set your focus keyword inside Yoast SEO WordPress Plugin. To get your focus keyword first do keyword research because keywords play an important role in on-page SEO.
First, before start writing a post find a focus keyword or find some keywords. Because we don’t know what exactly user will search so we will optimize our post for multiple keywords Now we won’t only research only a single keyword instead of this we will look for multiple relevant keywords.
My mean finds one primary Yoast focus keyword and some secondary keywords.
For finding a keyword you can use a free tool like Google Keyword Planner or here you can explore more for getting a free Yoast SEO Focus Keyword(open in new tab)
After keyword research this time to add your focus keyword(Also focus keyphrases) into Yoast SEO Plugin.
Follow these steps to Add Focus keyphrase in Yoast:
Now we have entered our primary keyword or focus keyphrase in our Yoast Plugin, Now the work of Yoast SEO plugin start It will start showing us all possible On-PAge optimization and we will follow Yoast Guide.
Here are some steps one by one, to do an amazing On Page SEO with Yoast focus keyword. This Guide will help you to use focus keyword in WordPress Post.
Add your Yoast focus keyword inside the title of the post and inside slug(Post URL).
This tricks also help to increase CTR(Click Through Rate) because of mostly people read SERPs first 3 words and last 3 words of Title. You can also use some below tools to generate catchy Titles.
So if you are adding primary focus keyword at the fist of the title it will be read by more people and you get clicks. it will increase your CTR. As well if you also add secondary keywords at last inside Title it will also be noticed by people and by both the way you start getting clicks. 😎 that’s the thing that we want.
Here you can see.
Now Yoast SEO WordPress plugin doesn’t show Post URL on the search result page, Instead of slug now it shows the primary category and secondary category.
But still, you should worry about Post URL.
So use your focus keyword inside slug so bots can easily understand what about your page.
I don’t recommend this if you are a blogger.
Because before some month, Google has changed the search result’s meta description length from 160 words to almost 320 words.
And now think about those bloggers who have written their post’s description in just 160 words inside the Yoast SEO plugin and due to this google will show their written meta description in just 160 words. Oops 😥
Trick – Instead of writing meta description of a post I suggest to write your first paragraph(160-260 words) of the post with relevant keywords and focus keyword.
Then in future, if Google change anything more you won’t affect this
Add your Yoast SEO focus keyword in the first paragraph of the post also add other secondary keywords in the first paragraph. Adding your keywords or keyphrase in the first paragraph is the best way to show crawlers in the beginning that my post is about ______ and It will helps your post to rank higher.
It will also help when the search engine shows the meta description at search result page. your meta description will be more strong if search keywords match with your first paragraph keywords.
Write your site heading structure in descending order. Adding your focus keywords in Heading Tags is really necessary to optimize your post for keywords. that is called right setting of focus keyphrase in a blog post.
Not Always but if you are writing a listing post write according to below example.
We are writing a post related to the stock image sites and our focus keyword is Stock Images Site then we use heading tags as below.
H2 Heading – 7 Best Free Stock Images Site
H3 Heading – Pixel
H3 Heading – Pixabay
H3 Heading – ——-
H3 Heading – ——–
Don’t worry about H1 Tag. Our Post title is already written in H1 Tag and don’t use again H1 tag with focus keyword on Post.
Keep Distance with H1
Also, add your keywords inside Post images title and ALT tag.
Adding a title and ALT tag consider as a big On Page SEO factor and while creating a new post, Google Crawlers can’t see your images but by reading your Image title and ALT they can understand your post more and that’s the thing that we want from crawlers.
So set your Focus Keyword in WordPress Post Images’s Title and ALT.
After doing this, your CTR from Google Image Search Result will be increased. because we all love images that explained a process. 😀
Always add your focus keyword in featured image of the post. This method also optimizes your images for Google Search so whenever someone search on any query on Google search your post will also appear there. that’s the best way to use our focus keywords.
And as well add all of your secondary keywords in the ALT tag.
If you think its time consuming, 🙄 again write keywords read this below tricks
Keyword Density a Big factor of On Page SEO.
Yoast SEO recommended keyword density from 0.7% to 2 %. I know writing a word, again and again, make you boring but do this! sincerely.
Also, consider your secondary keywords density try to reach them at least 1%. Use Focus Keyword Density till 1% It is enough and give good search result.
If you have to write 1000 words and your focus keyword is repeated at 10 times than
Keyword Density = Focus Keyword*100/Total Words
Yoast SEO WordPress plugin is perfect if we use all its features correctly and with the right configuration. The feature of Yoast SEO, Yoast focus keyword is really amazing if we use it at title, slug and inside images. It suggests us all possible optimization that can improve our on-page SEO.
That is the right method to use and set Yoast SEO focus keywords while creating a new post. So from the beginning, you achieve a good rank in SERP(Wiki).
Did you know – Before start blogging on WordPress, I work on sites that are made in HTML and where we add the meta tag and add some keywords.
<meta name=”Keywords” Content=”blah, blah….blah”>
When I switch to WordPress I press ctrl+u (Page view source) and start finding my Yoast focus keyword inside coding. but I found nothing. then after that, I understand that Focus Keyphrase and meta keywords have different and get the point, how Yoast SEO focus keyword work.
After 7 years of Internet meeting, 3 years of web technology experience, 2 unsuccessful Blogs, 1 failed youtube channel, 1 StartUp failure and 3 days of internship here I am writing.
And one day definitely, you and I will be Web Tech Preneur.
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