A Guide to Subscription Solutions
A complete guide to traditional subscription solutions
Here is a question for you: how many subscription services have you used today? Make that in the last week or last month and there is a good chance that the number is larger than you expect. From cars, exercise and music, there is a subscription for almost anything these days.
But even back in the old days, when there was no Internet and mobile phones, people were still making a subscription for services like milk delivery and newspapers. And, over the last decades, industries around the world have adopted different subscription models.
In the beginning, the biggest challenge with subscriptions was how to collect the payments. Businesses simply lacked a good infrastructure to collect the regular payments from, sometimes, thousands of customers.
Nowadays, we have all kinds of payment platforms for example PayPal, which has made it possible to set up recurring payments. Furthermore, online analytics platforms provide businesses with good insight knowledge of consumer behavior, which they use to improve subscription methods over time.
Meanwhile, Netflix subscriptions have substituted our large shelves of DVD collections and Spotify has taken over our CDs. Overall, the sector of subscription-as-a-service is growing fast, and the revenue in these subscription-based businesses is growing.
Becoming as big as Netflix or Spotify certainly include several factors, but the advanced tech infrastructure definitely plays a big part in the movement.
But one important thing about subscriptions is – it offers businesses a stable, sustainable and affordable business plan.
Subscriptions-as-a-service are definitely a system that will keep on surprising the users with new products and experiences. It is clearly here to stay.
In this guide to subscription solutions, you will learn everything you need to know about how your business can too become a subscription-based business.
Guide to Subscription Solutions – The Business Model
Subscriptions are simply just another eCommerce model – users log in, they subscribe to a package and businesses charge a recurring fee for services or products they provide over a period of time. Think about your agreement with your phone company or your gym membership.
As long as you pay a subscription, you benefit from their services. When your agreement runs out, and you stop paying the fees you stop benefiting from their services. It’s as simple as that.
The concept of subscription makes its presence in our everyday lives, both professional and personal. From having coffee delivered every week for your office or hiring a MuteBox.
Regardless, most businesses will charge the fee for their offerings on a monthly or annual basis. But the most important aspect of subscriptions is personalization. Simply put, the goal of subscription businesses is to increase the types of subscriptions they offer, or customization options, and provide the customer with personalized services at fair prices.
Why Are Subscription Services So Popular?
Subscriptions among customers are definitely popular because of the convenience and personalization that the service offers. On the business side, subscriptions make processes predictable and sustainable as companies know who wants what in advance and can easily plan accordingly.
This in turn means reduced costs in all of the business’s processes from procurement to advertising. Simply put, maintaining recurring clients by providing them with a great experience every time is less costly than trying to attract new ones.
Subscription services also make it possible for consumers to shift from buying to renting or subscribing, as subscribing to a product or service means that they get to experience the same over and over again.
It provides a sort of freedom, as they know that the quality, and choice as those who buy, without the expensive commitments and need to own something.
- No long-term commitment
In increasing markets, there is usually strong competition. In the subscription service market competition has led to the introduction of doing clever strategies by smart marketers.
Innovative marketers have created specific customer models, so they are aware of their great products, which have a longtime value for the customer. That is why they can afford to make their services more appealing by limit the barriers for the customers to commit to their services.
For the users, it is like financial freedom, which is perfect for people who want flexibility and the option to cancel the subscription if they find something better. All this without any financial strain.
- Easy, one-time engagement and convenience
Subscription is normally a set-and-forget service. The customers sign up for a subscription; they create their accounts and receive the subscription right away.
It takes only one engagement for the user compared to the typical buying process. For example, as a user of a subscription, you are able to choose, when your meal subscription will be delivered to your home.
This will save you from driving down to the grocery store, look for what you need, standing in a huge line to pay for the groceries, and then drive home again to cook dinner.
As a business, you create convenience for customers, which is easy to understand from both sides.
With WooCommerce you will be able to create and manage products that require payment, which will give you revenue that you can track and rely on.
A subscription for WooCommerce will allow you to use a variety of subscriptions for all kinds of products and services. With a subscription service like this, you can create product-of-the-month clubs, weekly service subscriptions, and yearly software packages.
Furthermore, you can add sign-up fees, offer free trials, and set expiration dates. Subscribe to WooCommerce and you will have long-lasting revenue. You just have to ship the orders.
1.1. Why Do You Need a WooCommerce Subscription?
- A lot of billing schedules will be available to fit your needs
- More than twenty-five payment methods will be recurred automatically
- Supports rebilling on failed payments, so you don’t lose any revenue
- Subscribers will be able to manage their own plans, including downgrading and upgrading without you involved
- Create notifications about renewing in an automatic email
- Reports that give you an overview of active subscribers and keep track of revenues etc.
1.2. WooCommerce Subscription Features
- Free trials and sign-up fees: You can allow customers to try out your service before they subscribe or you can charge a small fee when they sign up. You can add this to any subscription product you want.
- Variable Subscriptions: Create different kinds of subscription products, so your customers are able to choose which subscription fits their need the best.
- Subscription Management: If you own a store, you will get a featured subscription through WooCommerce. In that way, you can cancel a subscription, make another expiration date, add products, shipping or add taxes to the subscription.
- Subscriber account: Your customers can also manage their own subscriptions. With “My Account” your subscribers will be able to manage their own subscription. They will be able to cancel a subscription, change the shipping address or payment method, including upgrade or downgrade.
- Synchronized Payments: WooCommerce offers an aligned membership term, which makes it easy if you want to ship on a specific day of the month.
- Flexible Product options: When you create products for subscription, you will be able to make that product downloadable, virtual, or physical, including select if you want to charge payments weekly, monthly, or annually.
- Multiple subscriptions: Your customers can buy different subscription products within the same transaction. The Subscriptions will be put into groups of the products to lower payment fees.
- Subscription Coupons: You can offer the customers a discount on the monthly payments or sign-up fee. Subscription with WooCommerce includes discount coupons and discount on the sign-up fee coupons.
- Customer emails: Automatic email notifications to customers will be processed when the subscription needs to be renewed, is canceled, or has expired.
1.3. Pros and Cons of WooCommerce
About 3.3 million websites have been made with this WordPress plugin, which corresponds to 0.6% of every site that is created in the world. This is an amazing percentage as the Internet has over 1,000 million websites.
However, there are both pros and cons when it comes to WooCommerce, which are worth knowing before you subscribe to the world of e-commerce.
1.3.1. Pros of WooCommerce
Great Flexibility: The reason why WooCommerce is so trendy is that businesses can sell all types of products, no matter what their niche is.
Furthermore, it has high flexibility that allows businesses of all sizes to successfully set up shops. You don’t have to worry about expanding your business past the plugin’s potentials.
Limitless Customization Options: WooCommerce helps you create a store that fits specifically to your brand. It almost has an infinite amount of free Plugins.
The number of themes is just as impressive. Even if you don’t find a theme that relates to your business, you can pick one that is quite close and customize its sections from the header to the tiniest detail.
One huge plus is you don’t have to be a technical genius, as WooCommerce allows you to fix the website with no knowledge in CSS or HTML.
Maximum Security: An online platform will need secure gateways so customers’ credentials will not be compromised. WooCommerce works with secure payments like Paypal and Stripe.
The Platform is daily targeted by hackers, which is why developers update it regularly to prevent attacks. Still, the plugin does not include a backup to help restore data if the attack succeeds.
You can add a backup to store information and maintain customers’ privacy. WooCommerce also allows you to add a security plugin that scans your site for malware regularly to add an extra measure for avoiding hackers.
1.3.2. Cons of WooCommerce
It’s WordPress Specific: WooCommerce is a plugin so you can’t use it in sites that WordPress doesn’t host. It sometimes makes it hard for established businesses that would like to use WooCommerce as they don’t need to reconstruct their website.
It has Many Expenses: Well it is free to download and install WooCommerce, thus some additions will require payment so your website will work in the best way possible.
This is probably the largest disadvantage as it feels like there are hidden expenses for businesses. For example, if you want a secure payment gateway other than Paypal, you will have to foot the bill.
Most of the extensions will require subscriptions meaning that you will deal with the stress every year. They can take you back anywhere from $39-249$, depending on how advanced you want your store to be.
1.4. Plans and Pricing of WooCommerce
WooCommerce and WordPress are both open-source software, which means they are free to download and use. Thus you will need WordPress hosting and there will be some additional fees that you need to pay WooCommerce.
You can use a theme for free, upload your own or select one of the paid themes, where the price is between $39 and $129 per year.
Some of the WooCommerce features require an annual fee. A subscription or membership will have a price of $199/year. Taking bookings costs $249/year, offering personalized product bundles and discounts adds $49/year, and selling customizable products also costs $49/year.
At Shopify, they constantly strive to be the best in the world of commerce by using their platform to support new innovative ideas in business models.
The partner ecosystem is really important to the innovation, especially be building experiences that are integrated with Shopify. Shopify subscription enables you to use new ways of selling products online.
2.1. Key Features of Shopify
Shopify provides you with different kinds of tools so you can set up and run your business. Varying on what pricing plan you choose, you will find anything you need for your products online, including payments and to make your store work how you want it to.
- A variety of themes from the Shopify Theme Store, so you can make your store look great.
- Apps from the Shopify App Store, so you can increase the functionality of the store
- You will be given a payment provider to approve credit card payments
- Shopify’s sales channels will give you opportunities to grow your business and make an enterprise plan on selling in high volumes if you want to avoid transaction fees.
- A Shopify blog has guides and articles about running an online store and makes connections with customers
- Experts who help you set up design and promote your store
- A support team who is available when you need, to answer all your questions
2.2. Managing Customer Subscriptions
- Subscription status: You can filter your customers by different kinds of statuses for example Failed payment, in that way you can keep up with your customers and if they need to update their payment information.
- View your customers’ subscriptions: When a customer subscribes to a product, their information will show in a customer profile. You will be able to see the products, which customers have subscribed to.
- Managing customers’ payment methods: If you sell subscription products and need a customer to update their payment information, then you can update the customer’s profile. The customer will be asked to confirm the payment method for security reasons. Your customers need to manually approve the payment method.
2.3. Managing Orders
- Filtering the prepaid subscription orders: You can filter the orders by a scheduled fulfillment status to show upcoming work, which doesn’t need immediate action. Prepaid subscription orders can be filtered into your orders page by an unfulfilled status. The prepaid subscription orders might drop down to the bottom of your list, to avoid that you can sort your orders by oldest date.
- Editing prepaid subscription orders: If an order includes a subscription product and a product with no subscription, then you will be able to edit the product without a subscription but you will not be allowed to edit the subscription product.
- Canceling and refunding prepaid subscription orders: You can issue full and partial refunds for all fulfilled and scheduled items. If your customer cancels an order, then you need to refund it manually. A small note will show on an order when this occurs. Every time you refund an order, you need to cancel the order in your subscription app as well.
- Reserving inventory: The subscription order is not reserved when the order is created. You will be able to fulfill a scheduled order early, just remember to reserve a list for the scheduled fulfillment before the fulfillment date.
- Fulfilling a prepaid subscription order: When a scheduled order gets to the fulfillment date, the status of the order changes to unfulfilled, and then you will be able to fulfill the order.
2.4. Pros and Cons of Shopify
Shopify has several interesting advantages and a few disadvantages, both of them will be discussed below to guide you in the choice of getting a Shopify account.
2.4.1. Pros of Shopify
There must be a good reason why Shopify is increasing its popularity these days. Here is a list of some of the great advantages of Shopify.
Easy to Use: To have an online platform for your business is a good way to increase sales and awareness, thus it can also be a challenge if you are not a technical expert.
Not everyone was born into the age of technology. Don’t worry Shopify will take care of that. Shopify supports you in managing your technological needs.
Furthermore, it has a simple and sharp interface, which is easy to navigate. Shopify will also arrange transaction processing within an efficient time limit.
Easy payment: The main concern to have a website for your business is how the payment can be done easily and quickly for the customers.
Shopify has built payment services like Amazon, Apple Pay, and PayPal, which will allow you to receive payments from credit cards.
A small bonus is that Shopify has more than 100 different payment processors within its website, that accept payments in currencies from all over the world. In that way, it is easier for you who wants an international business.
World-class Site Performance: Shopping for a product can be a struggle if the time you wait is long, both in real life and online.
It could be waiting in a long line to buy some shoes in real life, or it can be a really slow loading time online. Does your website take a long time to load, then people will go elsewhere and you will lose potential sales and customers? All websites on Shopify load extremely fast compared to other websites.
2.4.2. Cons of Shopify
All platforms have some disadvantages, and Shopify is not perfect. Here are a few disadvantages about Shopify related to a custom build e-commerce platform.
Customizing Themes: Shopify offers a variety of themes, but sometimes these integrated themes require some customization. A professional developer can only do the customization or you need to learn the code language that Shopify use. The solution will be either to stick with the original theme or hire a person to code for you.
An Email Host: Web hosting is a part of all the plans that Shopify offers but it will not give you the offer of email hosting. This means that you cannot have an email with your shop’s name in it like this example [email protected].
You will still be able to forward a link to your email, thus whenever someone sends you an email to [email protected] then the email will go straight to your personal Gmail or yahoo account. To use this function a third connection has to be set up
Might get Expensive: Shopify has several both nice and free features but you need to pay the price if you want a good-looking and functioning website. The cheapest way is $29 and it can go to $299. If you need subscriptions to pay for certain apps, then it will only get higher.
Do you live in a place that needs another gateway; you also have to pay some extra fees. It can go from between 05 percent to 2 percent per transaction. So if you have a relatively small business, this will add up in the end.
2.5. Pricing and Plans of Shopify
Shopify offers three pricing packages:
- Shopify Basic costs $29 per month, with 2.9% + 30¢ per online transaction.
- The main Shopify package will cost $79 per month, with 2.6% + 30¢ per transaction.
- Advanced Shopify costs $299 per month, with 2.4% + 30¢ per transaction.
Furthermore, you can also have the fully hosted Shopify Plus platform, which starts from $2,000 per month and Shopify Lite costs $9 per month.
3.1. Why Do You Need Magento?
Magento is a nice platform. If you are a small business taking your first steps into e-commerce, you will probably need to choose an easier solution, which can do the job just as well. Have you already established a model, some funding to support it, and have a good amount of time then Magento will be just what your business needs. It might be the perfect online platform for your store.
Magento is improved to work with a lot of products, loads of traffic, and a huge amount of sales. It might fit a larger e-commerce store best.
Magento works great for medium and large businesses, as it will take a large amount of time, money, and drive to get your website running. It might be a good idea for a business with a platform like this, to have resources so you can hire a developer for all the hard or technical work.
Are you a start-up? Then Magento might not be the best fit for you. Try to look into an alternative subscription, which can help beginners go into e-Commerce more simply. For example, you can use Shopify, which focuses on that. It would be a simpler choice to get your store up and running with fewer resources compared to Magento.
3.2. Key Features of Magento
Here are the most important features of Magento:
- Products: Magento tells you which products have been viewed recently in that way you can improve the customer experience. You are also able to set up associated products to encourage customers to buy some extra goods. You can have multiple types of products; digital, structured, grouped, and personalized products.
- Checkout: Magento makes checkout quick and painless for all customers online. Furthermore, customers can select if they want to check out as guests or create an account. They can divide their orders so that one order can be shipped in several directions and split between different invoices.
- Marketing: Make adjustable coupon codes and make the codes accessible for offline distribution as well. Create groups of the customer through location or demographics. Use an insistent shopping cart in that way it will be easier to save customers’ carts when they leave your site. Furthermore, allow customers to send lists through email so they can share what they like on your online store. Put in social buttons so they can share your products on Facebook, Twitter, and other social media sites.
- SEO Tools: Magento contains SEO tools like Google Site Map, customizable URLs, and customizable meta-information in that way you can improve both store and products for SEO.
- Create & Change Orders: Use the admin panel as a virtual terminal to make and achieve orders.
- Order Tracking: Customers can track their orders on your site.
3.3 Pros and Cons of Magento
3.3.1. Pros of Magento:
- Free to download
- Excellent feature set
- Highly customizable
- Highly scalable
- The active global user community
3.3.2. Cons of Magento:
- Developer skills required
- Steep learning curve
- No customer support
3.4. Plans and Pricing of Magento
Magento goes in a different direction compared to Shopify, WooCommerce, and other eCommerce platforms. Instead of suggesting an affordable price and lots of discounts and promotions, Magento is changing the focus into improvements, extended functionality, and optimized UI/UX. It is important to know the prices of Magento to understand the cost of building an online platform at Magento. Magento comes in two different alternatives:
Magento Community Edition:
This edition of Magento is free. You just need to download and install this edition to build your Magento store. You can select to apply for almost unlimited customizations to increase the store within your requirements. However, you still have to pay for hosting, domain, and security. Furthermore, you might need to pay for help from a web developer if you do not have time or technical skills, which will be good for customizing your site. This is the most popular edition on the market and includes 83% of all Magento stores. An online Magento store with good functionality, a free theme, and no integration with external systems starts from around $15,000.
Magento Enterprise Edition – Out of the box:
This edition of Magento comes with a whole lot of extra features. The downside is the large price tag. The cost of Magento enterprise starts from $22,000.
4.1. Why Do You Need Drupal?
Drupal is an e-commerce platform made for business owners to provide structure so they can create and develop online stores. Drupal has been build from an open-source content management software system. Drupal adds important functions to your e-commerce platform: shopping cart, checkout, product management, including order fulfillment, into a content management system that already provides some of the world’s largest brands like Pinterest and NASA.
As an open-source software system, Drupal is free to download and developed to accomplish your specific needs. Using Drupal, you can design an online store, where it is possible to sell and ship all your products. Drupal accepts credit card payments and manages the process of your online business. Drupal gives you the chance to integrate with a lot of tools as well.
4.2. Key Features
Before presenting the features of Drupal, it is a good thing to notice that this open-source solution, is different from other e-commerce platforms. Unlike other e-commerce software, Drupal was developed as a framework. Their website says, “focusing on what you can build with it, as opposed to, what you can do with it out of the box.” This is essential as Drupal features include all the basic e-commerce functionalities, as well as options for expansion for example further coding and development.
Keeping this in mind Drupal software includes these features:
Online Store Builder:
With Drupal you can choose a free or premium version with mobile-responsive themes where you can adjust the design, layout, and logic to completely customize your online store. To expand the functionality of your site, it is possible to download and add pre-built Drupal modules that can be modified within your specific needs. Drupal has multilingual functionalities, and scalability to adjust to high traffic and transaction volumes.
Product and Order Management:
The core elements of Drupal, allow you to create products, customize the type, attributes, including the display and develop a product catalog. You can sell all kinds of products; physical goods, downloadable products, subscription services. Drupal allows you to set up pricing rules, additional discounts, coupons, and currency changes. With Drupal, you can manage orders by setting rules and create a customized and automated order to fulfill the workflow.
Shopping Cart and Checkout:
Drupal provides full shopping cart functionality, so you can change explicit details and statuses in the shopping cart. Furthermore, you can use modules to add status for shipping or customer profiles. Drupal allows you to customize the checkout form, presenting what you need the customers to fill out during checkout. Drupal supports both single and multi-page checkout. Drupal offers pricing and tax calculations, as well as VAT support for international commerce.
Drupal can integrate different payment gateways to accept credit card payments from your customers. Drupal offers free downloadable modules for top payment processors, like Authorize.Net and PayPal, which will allow you to integrate their service on your online platform.
Drupal integrates with tools, through their modules downloadable files which will extend your site features. Drupal has modules for payment processing, shipping services, analytics, reporting, marketing, and much more. The modules will provide integration with business tools like MailChimp, Google Analytics, Amazon Pay, and Xero accounting software. Furthermore, Drupal can connect with social media profiles, like Facebook, Twitter, and Pinterest.
Drupal offers documentation guides for suppliers, developers, and site builders. Drupal websites have a user Q&A forum, as well as a video library. For professional support, the creators of Drupal are providing application support plans at a monthly cost.
4.3. Pros and Cons of Drupal
4.3.1. Pros of Drupal:
- Customization: Drupal is built for customization. If you want to create a unique e-commerce business to make you stand out, then utilizing Drupal will be a great way to make an online store unlike any other. Every piece of your online design, workflow, and capabilities can be modified and improved. You can develop a Drupal store exactly how you want. Drupal allows you to extend the functionalities by adding developed module downloads, which integrate you with top business tools. Drupal’s open-source software framework gives you great freedom to develop exactly what you need, in addition to other software offers.
- Development Resources: A great benefit of Drupal is the available development resources and community committed to improve and maintain the software. Developers are constantly making adjustments, fixing problems, and announcing updates to ensure users are getting the best software. Along with the Drupal software, developers are working on the integration modules, adding to the offerings, and improving on existing options. With an open-source platform like Drupal, you will have constant improvements and resources you can consult if necessary.
4.3.2. Cons of Drupal:
- Ease of Use: When it comes to setting up and running an e-commerce business it is safe it takes a long time to get set up, including the energy it takes to maintain the online store. Unfortunately, it is not a simple task working with Drupal, even for those with technical knowledge and skills. Drupal is designed as a framework more than an application, which requires a dedicated development resource to build and manage your site. This means, that it will not only take time to get your store set up, but it will also take time for you to learn how to use it. If you want to make modifications or have a problem with your site, you might have to call a developer for help.
- Cost: Although it is free to download Drupal, there will be a large number of unpredictable factors in the actual cost of using the software for your business. The cost might depend on your need for development resources, through development supporters. If you need a developer to create and customize your site, you will probably need a professional for maintenance, security, and any other adjustments. Everything will come at an extra cost. So are you a small business owner looking for the most predictable and cost-effective way to start your e-commerce store? Then other platforms might suit you better.
- Features: Compared to other e-commerce software offers, Drupal Commerce does not have a large set of features. Although you can customize and add anything to this platform, it can be helpful to have a larger base to start with. For example, Magento is an open-source platform that has a robust set of features. The opportunity to build within the Drupal framework might be great for some business owners. However, if Drupal had more features to start with it might reach more people.
4.4. Plans and Pricing of Drupal
Drupal software is free to download and can be downloaded directly from Drupal’s website. Although the software is free to download, it does not mean that it is free. You might need to find and pay for web hosting to set up and use Drupal. Due to customizing and framework, you probably need a developer to help create and manage your online platform.
A lot of platforms handle back-end processes: maintenance, security, and optimization, with Drupal. You will have the responsibility for all of these tasks yourself or hire someone to do it for you. Do you want professional support from Drupal? Then you will need to buy one of the “Commerce Guy plans”, which begin at $3,000 for the first set up, and continue with $580 on a monthly fee.
Although Drupal modules are free to download, you need to consider paying development costs to install and integrate the modules. In terms of cost for the modules, you have to select a processor, set up an account for them, and pay the needed fees.
If you consider these things, it is difficult to define the exact cost of Drupal as your e-commerce software. The overall price will be a balance of web hosting, development, maintenance, and payment processing.
5.1. Why Do You Need MySubscription?
MySubscription is a new Subscription-as-a-Service (SaaS) concept that can make any company a subscription company.
No matter which kind of company you run; a product company, a service company, or another business, everyone deserves an easy way to make his or her business into an innovative and inspiring e-commerce platform.
MySubscription works in close collaboration with Upodi, a current backend solution, that can turn any eCommerce platform into a Subscription platform.
With MySubscription your business will get an accessible platform where the users can choose what they want within their subscription, as well as how they want it. All combinations are possible.
5.2. Key Features
Fast and Secure Signups:
MySubscription provides security to the data of your users, by simple signup from an already existing email. In that way, the users will have no extra account details to remember, no risks of a data breach, as well as no worries by signing up to yet another account.
Your users can subscribe to endless product plans, each tailored according to their needs.
You only need to create a plan, so your users can subscribe to it. Afterward, you can just continue to make new plans. In that way, you can create specially tailored plans for each of your customers.
Easy Subscription Management:
Remove all the manual work with the “User Portal”. At the User Portal, your customers can view, manage and stop their subscription, just as they want, and you don’t have to do anything. It makes MySubscription easy to manage, without you or your team spending any necessary time on it.
5.3. Pros and Cons of MySubscription
5.3.1. Pros of MySubscription
- Scalable solutions for any type of subscription
- Flexible pricing strategies
- Control over products and subscriptions
- Your users choose what to subscribe for
- Easy subscription management through the User Portal
- Quick, easy, and safe signups
5.3.2. Cons of MySubscription
- MySubscription is still a prototype
- No free version
- Not customizable: you can change colors and logo, but not the layout
- Limited features
5.4. Plans and Pricing of MySubscription
In this guide to subscription solutions, you have learned everything from the subscription Business model, traditional subscription methods, features, and advantages. Choosing the best subscription platform and provider for your business will help you to get more success and progress, keep customers happy and create a foundation for your business.
In a crowded sector like this, you need to have the time to understand what kind of tools is available. You need to figure out which features are important to you and how they will support your business, maintain subscribers and develop a great customer base.
The subscription economy is growing fast and the opportunities are not just limited to products and boxes. As the subscription economy continues to develop into new industries, then we will probably see more unexpected products and services adopting the subscription model in the next couple of years.