As we know, marketing is a broad topic and can be very time-consuming, if you want to attract new customers and make them come back at the same time, there is a lot you should do and think about, and that is why Customer Relationship Management (CRM) plays an important part in digital marketing. Here we are talking about things related to marketing tools from creating mailing lists, landing pages, reminder mailings, analyzing and monitoring points of interest.
In other words, there are a lot of things to keep track of no matter on the customer side of the company side in the marketing field. There are many tools today that we can use to keep track of some of these parts, but you may find out that there are too many separated tools or platforms and it can be hard to pick up every different one. Fortunately, there is a tool that can do all of this, and that is GetResponse.
GetResponse is an all-in-one solution for your needs when it comes to marketing. Let’s take a look at what GetResponse has to offer and why you should consider it.
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What Is GetResponse?
GetResponse is powerful e-commerce and email marketing solution with advanced segmentation and personalization options that tailored your needs. When it comes to Email marketing, GetResponse is the most widely used email marketing tool.
Started in 1998, and now there are 350,000 customers worldwide. It has a variety of functions, simple and easy to use, and can meet the different market needs of most small businesses through a reasonable price and feature-abundant interface to achieve your goals. You can grow your audience, engage with customers, and boost online sales with it.
This platform is also available in 26 different languages which makes it a lot easier and friendly for users around the world. Furthermore, you can even have 30 days of free trial without credit card information and the flexibility to cancel anytime.
Here is a short introduction video of GetResponse.
How To Sign Up?
So, are you interested? The sign-up process is very simple and takes a maximum of one minute. All you need to do is to create an account, use the email account to sign up, input the password, and then confirm your email. Ta-da, and then you’re done! Pretty easy, isn’t it? And the good thing as we mentioned above, you get to test the product for free for a month with their basic range. No credit card information needs to be provided.
Features Overview
The first thing that stunned us when we started to use the service is that we were blown away by how many different features GetResponse has. Therefore, we chose to split everything and go through each part.
- Email Marketing
- Autoresponder
- Webinars
- Web push notifications
- Chats
- Conversion funnel
- Landing pages
- Forms and surveys
- Paid ads
1. Email Marketing
Email marketing contains everything you need to make successful and professional-looking emails.
Get Response has a useful editor where you can easily create completely responsive emails that look good in all screen sizes, regardless of how you choose to design them.
If the creation itself is not your thing, you can choose from many different pre-designed templates as well.
If you want to code everything from scratch instead, it also works well. GetResponse of course comes with many different tools that make it easy to preview and test your creations so you can see exactly what they will look like before you send them out.
On the other hand, when we talk about email, we inevitably get into how we should be able to handle our mailing lists containing those who should take part in our mailings. It would be difficult to handle these by yourself. GetResponse has solved this effectively through batch import and a number of many different services such as Zendesk, Salesforce, Google Contacts, and many more. It is also possible to import from other mail providers directly.
2. Autoresponders
So, you just created an email template, but maybe sometimes you do not want to send it out right away? Maybe you want to send emails automatically over a specific period of time? This is where autoresponders come in hand.
With each mailing, you can easily specify a special group or individuals to which it should be sent. And of course, you can add more advanced analytics such as click tracking, e-commerce tracking, and Google analytics tracking.
Click tracking means that you can track the click-through rate on this message to see which contacts clicked your links. E-commerce tracking means that you can follow what a user is doing on your page after they have clicked on a link in your message that took them to your page. And Google analytics tracking means you can track users who have clicked on your page in Google analytics.
All of these will help you estimate the engagement and measure how successful your campaigns are.
3. Webinars
GetResponse comes with the function of webinars to broadcast live seminars and talk directly with your followers. You can establish yourself as an expert in your field and show people how they can use your products. You can also find out more about your audience and give them an opportunity to share their feedback with you.
4. Web Push Notifications
Another thing that you can add to your GetResponse page is web push notifications.
Deliver quick and hard-to-miss messages to everyone who opts to visit your site – no email address required here. With this, you can encourage people to check out your latest offer, send a reminder, or browse exciting news right on their desktop and mobile browser.
5. Chat
To make it easier for your users in case of any questions that may arise, implementing a chat function on your website is a great way to communicate directly with your users, and it is an instant and direct way to connect with customers. The chatbox is not only embedded on your site but also can be added to your mailing.
6. Conversion Funnel
It is important to show appreciation to your loyal users, and in the conversion funnel section you can set up different rewards that the users can take part in at specific events. For example, you can offer a free resource that the visitors can download from a signup thank-you page. It can be a handy checklist or a resource guide to help your subscribers get started on their projects, or even a case study or ebook to educate them on the topic.
7. Landing Pages
A landing page is a great way to grow your list, promote products, promote a webinar, or tell people about your company, and so on. GetResponse will host your landing page and you can choose whether you want to link it to your own domain or automatically get one from them.
You can choose whether you want to design the page with their drag-and-drop editor with no coding skills, or just choose one from their own professional templates and create one from scratch.
Just exactly like when it comes to designing an email template, their landing page editor is really easy to use. If you choose to use an already built template, you can choose whatever type of template you want. All templates are categorized according to different purposes. Should it create to promote a product? A newsletter page? Or maybe just a thank you page? This makes it very easy to filter and choose the type of template that is right for your purpose.
We chose to use a ready-made template. Immediately we came to their editor and the template came up. Here we could control everything from layout, modify, add or remove certain components. With the editor, we could easily handle different things such as pictures, buttons, social media buttons, movies, and forms, without having to write a single line of code.
Of course, we could also switch to HTML mode where we could actually change the page to code directly. There is the opportunity to go to preview mode where we could preview the page and see how it looks like in different modes such as on mobile.
8. Forms And Surveys
These form and survey pages are perfect if you want to gather some information. This can be, for example, feedback, newsletter sign-up, or questionnaires. Just exactly like landing pages, you can choose between ready-made templates, or completely build your own from scratch. The results of the forms can be forwarded to you or you can collect them on GetResponse.
9. Automation
The coolest thing about GetResponse is that many things can be automated. You can simply create different flows that at different stages generate different events. It is very easy if you want to avoid manually following up with customers.
An example is that let’s say a customer is on your e-commerce page, shows interest, and chooses a product that ends up in the shopping cart. But the customer never buys the product and instead, leaves the site. Maybe you want to follow up with the customer a few days later. However, it can possibly mean that there is a lot of work to monitor. With GetResponse, you can automate this whole process, with the automation tool you can create an event that happens when the customer puts a specific product in the shopping cart, you can then set exactly what should happen, send out a reminder with a direct link to the product.
Normally, programming would be required to do this, but in GetResponse you can easily drag and drop the steps and events to do it. GetResponse takes good care of this for you so you can focus on other things. Automation is a perfect way to streamline your work.
You can take a look at the video below about how automation works.
10. Paid Ads
Last but not least, Paid Ads. GetResponse supports both Google Ads and Facebook Ads. Here you can create, manage your ads in a more efficient and flexible way. The ads can be linked to your previous events which gives you a better insight into how effective your Ads are.
Pricing of GetResponse
When it comes to getting access to GetResponse, there are four options for monthly pricing:
- Basic package with sending emails and building an engaged contact base: $15/mo.
- The most popular Plus package with generating leads, selling products, and growing your profits: $49/mo.
- Professional package with optimizing the results with pro automation and integrations: $99/mo.
- Max package with evolving the marketing with an advanced platform: custom pricing.
The Basic package comes with elementary features of an email marketing tool. Additionally, you can create unlimited landing pages and lead funnels, one sale funnel, and Facebook & Google ads. There is even a new Chats function that you can use for free until June 2021.
If you are going for Plus one, you will get everything in Basic and more features: automation builder (5 workflows), webinars (max 100 attendees), contact scoring & tagging, Sales funnels (5 funnels), work together (3 users), and webinar funnels (5 funnels).
As for Professional, other than the features for Plus, you will get more features such as unlimited automation builder, web push notifications, paid webinars, webinars (max 300 attendees), unlimited sales funnels, unlimited webinar funnels, work together (5 users), on-demand webinars.
Furthermore, there is a Max package with custom pricing. This is for large businesses and comes with a few additional features: transactional emails (paid add-on), dedicated support, multiple accounts and users (up to 500), account migration support, team and role management, single sign-on, webinars (up to 1000), and assisted IP warmup.
Each set of the advanced package has basic functions and plus more functions than the previous one. With the price from $15 up to $99 or even customer pricing, you can choose the plan that suits your needs the best. Furthermore, you can even get 18% off for 12 month billing period, and 30% off for 24 month billing period in a row.
Advantages of GetResponse
- Easy and simple to use with all-in-one features.
- Contains a lot of different tools to improve the user quality of the service.
- The pricing is reasonable.
- 24/7 live chat to get the support.
- Flexibility and personalization to build templates and designs.
Disadvantages of GetResponse
- All the features can be overwhelming at the beginning (there are too many).
- Pricing for the Max package is customized and it is too vague without showing the pricing directly.
Conclusion
GetResponse has been out in the business for over two decades and it is one of the best email marketing tools out there. The email marketing functions are really awesome and provide more features than we could have ever imagined than other platforms. As an email marketing tool, it is definitely versatile and abundant enough to perform almost everything you need. To sum up, if you are looking for an all-in-one email marketing solution, we highly recommend checking out GetResponse, plus, you can try it out for free for 30 days.
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